Lubriderm Bottle

     This small bottle of skin cream was produced with a semi-organic structure that smoothly moves around in someone's hands while still being structurally built in this vertical rectangle in order to stand upright.
   
     Given the qualifications on the front flap, such as the note about the product having been produced by a particular specialist and the bullet points at the bottom detailing the cream's properties, this bottle is trying to appeal to a customer's sense of assurance in purchase and use of this product.  These facts inform the design by way of extending its existence beyond what can simply be seen; now this product has an important-sounding title behind it, now it contains all of these positive properties.  This sounds appealing to any customer wanting a solution to treat their skin with.  
   
     The creamy-white coloration of the plastic bottle allude to the product held within and provoke a mental image of what the product is - a white cream - to the viewer who sees it.  The various tints and shades of blue for the text, the graphics, and the cap all unify the overall design so that it is not overwhelmingly white.  At the same time, this specific color choice serves to appeal to the particular brand associated with the product, Lubriderm. 
   
     Since its initial purchase, dirt and grime have built up all over the packaging, noticeably against the predominantly white bottle.  Even the structure of the bottle itself is slightly morphed inwards, a telltale sign of the bottle having been squeezed in order to push its contents out.  It is clear this bottle has seen some use, but has likely been neglected for some time, long enough for the package to build up dirt before the product has been completely used up.   This renders the package considerably less appealing, compared to its original, unaltered state on the store shelf when it was first purchased.
   
     This bottle's design idea was to create a small structure that can still stand up on its own, contain a sufficient amount of cream for the desired structure, and deliver some qualifying attributes that promote the product.  The problem here is to find a way to actively incentivize use of this product beyond the time of purchase.
   
     Given the age of the product indicating its lack of use, this design has failed to resolve the problem.  It is functional as an advertisement, though that power is limited by the sheer minimalism of graphic choices.  All of these positive traits associated with the product are not enough to compel a buyer to actually use the product when they need it, especially if they have other products like this in their home that they use more often. 
   
     In this case, the packaging would benefit from being a little more elaborate and colorful in its external design.  This muted pallet takes attention away from the product and makes it less visible against other background elements or products.  Having a design that draws people to the package, namely a proper use of saturation in colors among a variety of hues, will make it more likely that they will use the product.  This of course needs to be limited to a degree; with too much color, the bottle will become noise to the viewer's eyes that is difficult to look at, thus paradoxically becoming less visible in the background.  A choice of warm colors with a dash of a complementary color would make the product visually exciting while at the same time consistent and reserved.