Antique Coffee Advertisement Decoration

     This piece of household decor generates a worn, down-to-earth atmosphere through its rough and antique visual design.  This choice of style and tone caters to individuals who wish to transplant it into an intended space . Using coffee as its signature nails down the type of environment that this piece would feel most at home in: the kitchen, where actual coffee is made and consumed, and in a restaurant space, particularly one associated with coffee, coffee products, or even breakfast as a general concept.
   
     The simulated scratched-paint effect along the edges, the slightly white-washed earthy colors, the typographical choices, and the simple graphic of the hot coffee cup impress a "dated", or old-fashioned, tone.  Even the use of metal wire as the medium from which the sign is installed onto the wall reinforces this tone by the natural occurrence of its bumpy, bending frame.  The five-cents stamp at the corner and the slogan at the bottom are all signals that this decor is simulating an dated advertisement; such a small price for coffee at a store or chain is unheard of today.  This correlates with  bygone decades, possibly between 1920 and 1940, and every detail of simulated age supports the idea of this sign being a product "out of time", as it were.
   
     The design idea was to capture a specific period in time as a tool to generate a specific tone that could accentuate or give context to the space it inhabits.  The problem not only entails being able to accurately capture that time period, but also making it appropriate for modern times and modern sensibilities.
   
     There is no denying the construction of this decor successful creates the impression of "old-fashioned" design, but it is left vague exactly what date this sign is supposed to originate from.  Ultimately that latter concern is unimportant here, because the point was the impression of old times, rather than being an accurate time-capsule in of itself, and that impression comes through clearly.  Whether or not it fits its environment, however, ultimately relies on the owner of the work and their ability to transplant this decor into an appropriate place.