Pledge Spray Can Design

    This spray can's visual design was constructed with clear instruction and aesthetic appeal in mind.  It takes advantage of the can's vertical cone shape to deliver its message, being the function and application of the contents within the can. 
   
     As a cleaning product, this design caters to people who desire a cleaning product that can be applied to multiple objects and furniture within their living space.  This kind of demographic is looking for convenience and efficiency in cost, since an all-in-one cleaning solution is easier to use and purchase than multiple different cleaning products for different surfaces.  This design was created to fulfill the need for convenience that is a staple of modern society - in this case, the convenience to use this single product as a solution for multiple cleaning problems. 
   
     This design's function is intended both on store shelves and in the home.  The appealing visuals help the product stand out  on the shelf, while the instructions are both an incentive for purchase in the store and a convenient reference at home for the owner to look up when they want to use the product. 
   
     The intensity of the blue-colored metal surface and yellow top reflects the brand's logo - a blue circle with a yellow outline behind the name - so that customers will instantly identify the product by its brand through color association, even if they don't see the title immediately.  The typography is consistent and contains easy readability, which allows it to be printed in multiple sizes on the same can.  The images of the four surfaces augment the text with visual aid, making them perfectly clear and instantly understandable when viewed.
   
     While not necessarily showing age, the intense light-reflection running along the center of the can is a resultant artifact from the camera that took this image.  This intensity clearly affects the readability of some of the text caught under the light.  While this is an extreme circumstance, the fact that the material's interaction with its environment negatively affected the design's delivery of the message can be interpreted as a design flaw.
   
     This spray can's underlying idea was to clearly advertise its intended household function, and the limited space of the can contributes to the bigger design problem being addressed here.  That design problem was to deliver the most information with the greatest clarity and efficient use of space, all the while serving as both an incentive for purchase and instruction for use. 
   
     Overall, this idea has been executed very well.  The issues with the material overriding the message is a factor that can crop up in unintended, unexpected circumstances, and the note about "Glade Rainshower" is not at all explained here.  The only people who could appreciate the note would need to have already known what Glade Rainshower was before buying this product.  Nevertheless, the primary design problem is properly addressed in this can.  Everything is clearly lai out in a structured, ordered manor that draws reader's eyes up-to-down with the decreasing size in text font and eventual introduction of the visuals.