Jab Anstoetz Magazine Advertisement Page

    

     This magazine page featuring textiles from Jab Anstoetz displays a set of various products containing a consistent color theme in order to advertise the brand and the product itself.  Its heavy furniture influence, from the curtains at the right to the pillow at the bottom and the rolls of fabric on the left, caters to customers who want new textiles and designs for their home. 
   
     The page itself specifically targeting a particular demographic that would find appeal in this primary color-heavy set, those who desire a high-class aesthetic.  However these golden yellows, deep royal blues, and rich reds carry the distinction of high-cost, regardless of their actual prices.  Therefore, any viewer who finds this ad valuable as a customer wants their home to achieve that high-class aesthetic, and this ad wants this customer to do it through the brand. 
   
     These deep colors are also eye-catching as a result of their high-contrast with one another.  Combine this with the fact that all these materials are consistent with the color scheme, it is evident that the page's construction goes beyond the products on display.  It wants to present Jab Anstoetz as a brand of high-quality textiles, and in doing so the ad indirectly advertises all of the brand's other products.
   
     This brings up the advertisement's main idea: to encourage customers, through a simple and intricately constructed display, to take interest in the brand and its products.  The design problem this entails, given the limited magazine space, was to deliver on this information as effectively as possible - without unnecessary text or images - in order to avoid the possibility of magazine readers merely skipping the page altogether.
   
     The stark contrast of colors, as mentioned before, are very noticeable, and the arrangement of the brand logo against the plain wood backdrop emphasizes it against the noise of the surrounding products.  The sheer volume of these colors may be overwhelming to some, and the viewer's subjective tastes regarding these particular textiles will ultimately decide their interest in the brand.  That said, the ad succeeds in overcoming the design problem; the color choice reflects the type of customers they wish to draw, and they allow the textiles to speak for themselves rather than augment them with descriptions or qualifying statements.  Overall, the ad is effective, though still limited in its influence over the viewer.